Maybe you use Open Sans intentionally because your project should not stand out and you want to stay “neutral”. If you want to blend in and “stay neutral“ But for now I just want to motivate you to get fresh perspective and look for other options. And I’ll cover a follow up video on how to judge a good typeface for your body text in one of the next videos. And yes – there is a lot of crap there too that might not be suited for your project. Reverse the order on Google fonts for popularity and then check out the others. I really want to encourage you to look at the tiny foundries, distributors and type designers that license them for a reasonable price, just to mention one of my favorites like DJR, fontfabric, latinotype or futurefonts. Take a look at my list where to get good fonts. There are a lot of other fonts out there, some also free and open source, that are an equal good choice. Show the uniqueness of your project and bring out the best of it by choosing a font that is not so common in your project’s industry. I encourage you not to use Open Sans, or Robot, or Lato, or PT Sans, or Montserrat, or Helvetica … just because it’s popular. We just forgot about that since we got so used to not paying for fonts which could also be not paying for your project’s individuality. If you use it for a big, wide-spread project the budget for a more rarely used font is most certainly there. If you use it for a small project – licensing isn’t that expensive. But money spend on a typeface is well invested. That’s probably the main reason, right? And everybody loves to save money and administrative effort. It’s free and brings no hassle with licensing But do you really need all these characters and styles? For most projects you might be good with regular, bold, maybe italic. ![]() It’s got many of styles and supports a lot of languagesĪbsolutely, its five weights with corresponding italics make it suitable for a range of applications. But there are plenty of other fish in the typographic ocean sharing the same characteristics that should be seen, admired, and loved. It’s easy to read and has a friendly appearance Let’s take a closer look at the main reasons why Open Sans is so popular and what arguments are against that.
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